Samplesode 33: A Case for Beer

IMG_0599There is just too much beer in the world to only taste twice a month. In the spirit of more is better the Blind Tiger podcast team has decided to add samplesodes to the podcast lineup. These mini-episodes will feature only tastings of hopefully unique or exotic beer, often on location to keep your Blind Tiger intake at a more regular interval.

This week Mike, Jesse, and myself were joined by the men behind The Case for Beer; Ryan Sauder and Steve Denlinger.  What exactly is The Case for Beer?  No, it isn’t a craft beer advocacy group.  (Though would be treading dangerously on our turf).  The Case for Beer is a unique packaging system plus web platform.  It is a different way to buy, sell, consume, and talk about beer.

Ryan and Steve were inspired last year during a craft beer exchange.  Wanting to create what is essentially a craft beer advent calendar where each new day brought with it the surprise of a new beer for drinking.  They wanted to take this rough amateur idea and turn it into something professional.  And boy have they.

It starts with the beautiful case.  This strong, rugged, and amazingly designed case allows bottle shop owners and craft beer enthusiasts to curate a unique collection of beers.  More than just throwing together a mixed six-pack this vessel encourages the packager to build a craft beer journey.  Ryan and Steve talked about having a pilsner a day to really learn to appreciate a style.  Or perhaps enjoying a west coast versus east coast IPA battle with a different IPA battle.  Or perhaps a regional pack to really get to know the beers of Michigan.  The combinations are endless.  The key though is that the consumer of the beer is surprised each day.  The case houses 12 beers and each compartment is complete with its own removable top.  This means that each day can be a craft beer surprise.  That’s right.  It is the gift that keeps on giving.

But it doesn’t stop there.  Opening the case means that you receive an access code to their soon to be unveiled web-platform.  From here you can jump on their site to rate the beers you’ve had in your pack, interact with other users, and perhaps even the curators themselves.

Ryan and Steve have clearly spent a LOT of time and energy crafting an experience to help others create a unique craft beer experience.  Craft beer nerds should rejoice that non-beer nerds may now have a simple thing to buy from their favorite bottle shop that has been assembled by experts to be bought by novices for experts.

This weekend marks the launch of the web platform.  The first cases are slated to be released soon.  So hit up your local bottle shop to check out a sample.  If they aren’t carrying them ask them to.  And check out their website for more details: The Case for Beer.

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