Kendall College commissioned the study in part to illustrate the importance of craft beer as well as to show significance of craft beer in consideration for higher education. Knowing craft beer can be a leg up when running a restaurant or hotel or events business. Traditional hotel management and other hospitality programs may want to consider adding curriculum about craft beer to better prepare their students for the reality in the workplace. It seem Kendall College is helping pave the way to include this sort of craft beer education. Which while weird to me is quite exciting.
Kendall’s representative wanted to say a few words about the infographic and its origin. Give it a read and the associated article on Kendall College’s blog. And consider how awesome your college experience would have been with classes such as those listed below. God knows that sounds like homework I might want to actually work on nightly.
- Introduction to Wines, Beer and Spirits
- Intermediate Wines
- Advanced Wine Knowledge
- The Business of Beverage Management
- Beer and Fermentation
- Spirits and Mixology
As real draft connoisseurs move away from flavored malt beverages to embrace real brews with distinctive taste and complexity, the craft beer industry is exploding to match the demand. By 2020, authentic artisan beer by small breweries will command 15 percent of the beer industry, after having a mere 4.4 percent of the market just five years ago. Currently, 36 percent of people who buy beer are drinking the craft variety. Among the young set, aged 24 to 34, craft beer is ranked as better than the bland, light-hued mass-brewed varieties that dominate the mainstream.
Interestingly, only a third of baby boomers prefer craft beer. Boomers were just reaching drinking age when the home brewing hobby phase of the 1970s was being phased out and replaced with big brands that watered down the brewing process and made beer culture less interesting. Millennials are bringing the classic brew and the love for craft back. However, this trend goes beyond Millennials. The reach of craft beer is touching every demographic as more people become familiar with the fact that there are more sophisticated options. Forty-five percent of people confess they would try a craft choice if they had more knowledge about them.
New to craft beverages? The best way to savor one is to pair it with complementary food that brings out the subtle layers of flavor, as one would do with wine. Whether you’re eating casual pub food or more elevated fare, there’s a unique beer that can match nicely. For starters, a bountiful salad goes well with a spicy Saison beer, which has fruity undertones. If eating Asian cuisine, such as sushi, try an ale brewed from wheat. Curry and other Indian dishes go well with the delicate notes of an Indian Pale Ale (IPA). Comfort staples like the classic American cheeseburger or the grilled cheese sandwich calls for a dark brew, such as Irish red ale and brown ale, made from brown malt.
Try a chocolate stout with a succulent chocolate cake. For other desserts like pumpkin pie, a barley wine goes nicely. The name is a misnomer. A barley wine is still a beer, but simply rivals the alcohol content of wines at a 12 percent rate. Its existence dates back to ancient Greek days.
The popularity of craft ales have fueled the expansion of microbreweries and bars catering to beer purists. These places carry a wide assortment of classically fermented ale, which gets its flavor solely from quality natural ingredients and the brewing process — without chemical flavor enhancements or filtering. These places have created a demand for workers in the beverage industry. In 2012, there were 2400 breweries with more on the horizon. Craft breweries haven’t been this plentiful since the 1880s when people were mixing up independent beer in their backyards. According to Kendall College statistics, more than 103,500 jobs for bartenders, servers and others have been created as a result.
If you want to initiate yourself into the craft culture and try a few beers yourself, check out the new location of the Siebel Institute at Kendall College. It’ll have an in-house brewery and classes on the art and history of artisan beer.